— BRAND
Ulta Beauty
— PROJECT NAME
Research is the Reason
— ROLE
Creative Director
— DATE
01.10.2019
Thrivers, not just survivors. That’s what we called the talent in our A Gorgeous Way to Give campaign, a fundraising partnership with Ulta Beauty and the Breast Cancer Research Foundation (BCRF). The purpose is to raise awareness and funds for breast cancer research and a search for the cure. This year's campaign concept, Research is the Reason, shows the statistical and personal impact research has on the lives of breast cancer thrivers.
The videos below promoted the partnership across Ulta Beauty's digital channels. We brought together the breast cancer researchers and thrivers to highlight the importance of research and how it helps so many.
I interviewed breast cancer thrivers and researchers to highlight the importance of research and the impact it makes. These videos ran organically on our Facebook and Instagram channels.
Ulta Beauty’s supports BCRF’s mission in many ways. This tactic brought awareness to our support, and how our audience can help, too. These videos ran as targeted ads on Facebook and Instagram.
— CREDITS
Sr. Creative Director: Cara Bonilla
Cinematographer: Jon Grace
Photographer: Sasha Gulish
Production: Bauie Productions
Makeup: Jenna Kristina
Hair: Ammon Carver, Pekela Riley, and David Lopez
Agency: Vidmob
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