— BRAND
Ulta Beauty
— PROJECT NAME
Brand Launch Videos
— ROLES
Creative Director
The beauty of Ulta is the way we showcase all our brands—all with our master brand in mind. You’ll see that approach in each of these videos, which represent only one deliverable that was part of a full funnel, multi-channel strategy. Each brand launch typically entails about 15-20 assets. I worked with Vidmob closely in developing not only the creative assets, but also the creative learning strategy to help optimize future campaigns.]