— PROJECT NAME
Ulta Beauty
— PROJECT NAME
Fall Tutorials
Ulta Beauty
— ROLE
Director
— DATE
08.01.2020
Following the success of our holiday tutorial videos, I created a similar problem-solution storyline for all our guests' fall beauty woes. I worked closely with Ulta Beauty’s senior creative director in developing the look of the season and bringing it to life on film.
These longer videos were cutdown for many different channels: Instagram, Pinterest, Facebook, and Snapchat. Again, these struck a chord with their audience, proven by the 22% above benchmark view rate on Pinterest. Most notably, story completion rate on Snapchat was 564% above benchmark!
