— BRAND
Ulta Beauty
— PROJECT NAME
Seasonal Sizzle Reels
— ROLE
Creative Director
Fresh. Fun. Real. This collection of sizzle reels showcases all of the above in bite-sized, aspirational form. In coordination with our print photographer, my small but mighty team caught each iconic moment of summer, fall, winter and spring for the world to see.
I planned storylines, directed each spot on set, and worked closely with the editor in developing the final cut that would eventually be featured across all our internal and external channels every quarter.