Troy Hayes

— BRAND

Ulta Beauty


— PROJECT NAME

Summer Social Campaign

Ulta Beauty 2020


— ROLE

Creative Director


— DATE

06.01.2020

Working closely with our editorial team and agency, Vidmob, I led the creation of the Summer Refresh paid social campaign. We used footage my team captured at the seasonal shoot and paired it with our lifestyle and product photography to create engaging videos that encouraged viewers to keep Ulta Beauty top of mind for all their summer needs.


The collection below shows how I brought Ulta beauty’s full funnel, multi-channel strategy to life.

— CREDITS

Agency: Vidmob


H